database of intentions, doesn't matter whose

from Nicholas Carr, re informavores:

The Web has been called a "database of intentions." The bigger that database grows, and the more deeply it is mined, the more difficult it may become to discern whether those intentions are our own or ones that have been implanted in us.

The horizons of the self are adjusted and ultimately fixed by our interaction with the totalizing system of Web 2.0 -- our subjectivity doesn't begin outside Web 2.0 but is constructed within it, with our capacity for generating desire specifically outsourced to other non-biological parts of the hive mind we are plugged into.